Work-wear manufacturer engelbert strauss has signed a multi-year deal to become the Official Presenting Sponsor of the CHL.

Zug, Switzerland, 20 May 2014 – engelbert strauss is to become the Official Presenting Sponsor of the Champions Hockey League. Infront Sports & Media, the exclusive marketing and media partner for the CHL, has secured the leading European company for work-wear and personal protective equipment in an agreement that runs for multiple years.

Superior brand exposure throughout the tournament

The brand of engelbert strauss, a German family business with approximately 1,000 employees, will be highly visible throughout the CHL, from the first game through to the final.

As Presenting Sponsor, engelbert strauss will receive the most significant package of rights available from the competition. This includes – but is not limited to – branding on the players’ jerseys, rink board advertising across all 161 games in TV camera view, and full integration across all communication and promotional materials – including the website and streaming platform www.championshockeyleague.net. During the playoffs, the engelbert strauss logo will be featured in the centre ice circle of the ice rink as well as on the players’ benches and goalies' blockers.

engelbert strauss alongside top European clubs

Karl-Heinz Brenner, Marketing Director at engelbert strauss, commented: “We are very enthusiastic about becoming the Official Presenting Partner of the Champions Hockey League and being the brand most prominently associated with the new pan-European sports highlight. Together with the top clubs participating, we will pave the way for a new era in European ice hockey, reaching out with our brand to ice hockey communities in growth markets across the continent.”

Bruno Marty, Infront’s Executive Director Winter Sports, added: “We are proud to enter into this first Champions Hockey League season with a strong Presenting Sponsor partner that is fully committed to boosting the competition’s profile and appeal from the very start. engelbert strauss is already a renowned player and reliable partner in international sports sponsorship. In its new role, the brand gains season-long pan-European exposure in club ice hockey building upon the central marketing platform from the first game to the final.”

Click here for the complete press release at infrontsports.com.